The Secret to Marketing in a Tight Economy

I was reading an article on another blog that was talking about the hard times and how to survive in the rollercoaster business environment. Then it struck me.

The secret to making money (with marketing or anything) in a tough economy is 1) Keep it simple and 2) Deliver something of greater value to your customer. People will spend money if they see the value in what you are offering. Pretty simple.

I know what you were thinking the minute you read the paragraph above and thinking well how do I create more value? My advice is to get on the horn and ask your customers and ask your prospects what they need to make it more valuable. Send out a survey, put a "quality Introduction" card in everything you send out (this is the new version of asking for a referral but much less threatening to the person you give it to).

So be proactive, upbeat and take whatever you have as a product or a service, and add some more value. Team up with several others in your industry that complement your product and offer joint value.

The value I offer my clients is helping them generate more leads for their educational and training products and then help them close them and get better results (and it is free to the training owner).

Cheers
George