using low cost marketing to help generate leads

I am not sure what is worse, watching the daily news about all the financial meltdowns or trying to grow a business among the termoil but one thing is for sure, people are still buying and people are still selling.

I received an email from the president of CEO Space (BJ Dohrmann) and he was giving an update on the retail crisis. It was pretty stunning as to how many retail chain stores were closing down stores. Even Home Depot was shutting down 18 stores. This is crazy but the corporations are buttoning down the hatches for 2009. Everybody sees it coming.

So what am I going to do to help grow my business in 2009 and can you use the same methods to be a survivor - absolutely.

I just finished a 3 day (friday, Sat,Sun) workshop that was very cutting edge about leveraging the internet to grow. We talked (and built) squeeze pages, integrated shopping carts (www.kickstartcart.com) into our products and it also had a powerful auto responder module that can deliver your drip marketing. Did I sign up...You bet I did.

Next, you leverage the social networking sites, twitter, facebook, linkedin and hundreds more like fastpitch, qalias etc. and talk about your squeeze page and point people to it (go to my new pages and let me know what you think at www.moremoneybygeorge.com ). The power is if someone is interested in what you have, they will take action from your squeeze page and this lets you know they are a qualified prospect which you can begin to market to. They are now coming to you instead of you constantly digging for leads. Add press releases, internet articles and even blogging like this, you now have a low cost way to create some new business.

My investment to launch this new marketing:
- 1 Year of www.godaddy.com hosting and domain name (moremoneybygeorge) $62
- 1 Subscription to the kickstartcart site, $29 a month
- Time to build a squeeze page, write a press release and articles - a weekend (and ongoing about 2 hours a week

So that is a total of under $400 a year. If you want to discuss it more, respond to my blog, email me at ss2br.com or visit the course owner, Ann Preston at www.freedombuilders.com to see when her next awesome class it.