2010 is the year to fix the lead problem for most businesses. We have launched a new suite of marketing solutions called Dude I Need Leads.com where we provide solutions that anyone can use no matter your budget.
Typically pricing starts at $150 but a good story is one gentleman called and said he doesn't have any money and still needs to jumpstart his business and we said "we have a product for that also". He said "Now you have my attention". Actually he did have a budget but he was so burned out at false promises he was excited that we could start generating leads at whereever he was in his business.
If you have great idea's we would love to hear them!
Cheers
Tuesday, January 12, 2010
Tuesday, March 17, 2009
My Own Stimulus Package
A good friend of mine was laid off from Nortel in December and he had been their 30 year, he is a survivor of cancer and is over 50. With Nortel going from a giant to a baby in diapers, and filing for bankruptcy, it looks like my friend will loose his pension and maybe his house.
This just made me flat out mad. I decided that somebody had to do something so I decided it was me.
Within 10 days, I put together a program that can get people back to work within 3 days and it does not take a billion dollars from our government to make it happen. If you want to get back to work join our free webinar to learn how we are going to put people back to work. Our first goal is 100 people. Visit www.moremoneybygeorge.com to learn more.
I also published a press release at http://www.prlog.org/10199498-start-up-entrepreneur-launches-the-real-economic-stimulus-package-to-quickly-put-people-back-to-work.html
if you want to hear the whole story.
The flip side to putting people back to work is helping people generate more leads. People are still buying goods and services but it has become harder to get in front of prospects at the perfect timing when they are looking.
The new IC Leads program we developed captures your "story" and turns it into an e-story and we post it on the web. Now you can point all your cold leads to the unique URL given to you, and let us turn the cold lead into a hot lead. Then we give it back to you so you can close it. To see how we do this, visit www.plumtreemarketing.com
If you need hot leads or need a job, get involved at the links above. Everybody needs to pitch in and do their part.
This just made me flat out mad. I decided that somebody had to do something so I decided it was me.
Within 10 days, I put together a program that can get people back to work within 3 days and it does not take a billion dollars from our government to make it happen. If you want to get back to work join our free webinar to learn how we are going to put people back to work. Our first goal is 100 people. Visit www.moremoneybygeorge.com to learn more.
I also published a press release at http://www.prlog.org/10199498-start-up-entrepreneur-launches-the-real-economic-stimulus-package-to-quickly-put-people-back-to-work.html
if you want to hear the whole story.
The flip side to putting people back to work is helping people generate more leads. People are still buying goods and services but it has become harder to get in front of prospects at the perfect timing when they are looking.
The new IC Leads program we developed captures your "story" and turns it into an e-story and we post it on the web. Now you can point all your cold leads to the unique URL given to you, and let us turn the cold lead into a hot lead. Then we give it back to you so you can close it. To see how we do this, visit www.plumtreemarketing.com
If you need hot leads or need a job, get involved at the links above. Everybody needs to pitch in and do their part.
Saturday, February 28, 2009
Are You an Executive and Been Laid Off?
The economy is dropping executive's and mid managers like flies and nobody is hiring them.
As an entrepreneur, I decided to create my own "stimulus package" for laid off executives and mid managers by teaching them how to become their own consultant and jump start their income by $3,000 - $5000 in 30 days.
I am pulling out all the stops and creating a simple and pure marketing system for those that are willing to take action and make money. We are doing our first webinar on March 12 at noon EST and anyone can come to the webinar and see how we are going to accomplish this. It is not a free seminar because we only want serious people so we are charging $5.00 to attend.
You will be amazed at how many people will be bothered and put off by the fact that they would have to pay a whopping $5.00 to learn how to get cash back in their bank account quickly. Unfortunately, those folks who think this way will not make money anyway so we are using the $5 to keep them out.
We are going to show people who are confident in themselves, that by investing a small amount they can step right back into the marketplace. They have the power to control who can fire them in the future and that will only be them.
If you know someone that is an executive or mid manager who might want to attend this webinar, have them register at http://www.moremoneybygeorge.com/
Cheers
As an entrepreneur, I decided to create my own "stimulus package" for laid off executives and mid managers by teaching them how to become their own consultant and jump start their income by $3,000 - $5000 in 30 days.
I am pulling out all the stops and creating a simple and pure marketing system for those that are willing to take action and make money. We are doing our first webinar on March 12 at noon EST and anyone can come to the webinar and see how we are going to accomplish this. It is not a free seminar because we only want serious people so we are charging $5.00 to attend.
You will be amazed at how many people will be bothered and put off by the fact that they would have to pay a whopping $5.00 to learn how to get cash back in their bank account quickly. Unfortunately, those folks who think this way will not make money anyway so we are using the $5 to keep them out.
We are going to show people who are confident in themselves, that by investing a small amount they can step right back into the marketplace. They have the power to control who can fire them in the future and that will only be them.
If you know someone that is an executive or mid manager who might want to attend this webinar, have them register at http://www.moremoneybygeorge.com/
Cheers
Saturday, February 14, 2009
Will Marketing Work in the Recession?
The good news is the best time to invest in marketing is when nobody else is doing it because you get much more exposure. The bad news is if your revenue is tanking because of the recession, it becomes a harder pill to swallow when even thinking about spending money on marketing.
What makes it so hard is most are not afraid to spend money in a down economy; the problem is they dread spending money on marketing if it does not produce results!
So the question is "What is marketing?" My interpretation of marketing is providing the educational information that moves a buyer towards the point when they are either ready to buy or to talk to a sales person. The content of the marketing is the critical component that triggers a part of the brain called the reticular activator (RA). That is the part of the brain that monitors (24 hours a day) common, familiar or problematic things. When you have a problem, the RA is scanning in the background (subconscious) looking for a solution. The RA will see the good marketing material and make you pay attention to it. Have you used the expression "It just caught my eye"; that is the RA working.
So the solution to generate more leads for your business, you will need to invest in marketing, but make sure you are using the right communications message that will trigger the RA in your readers, listeners or internet searchers.
Take for instance, you most likely are reading this blog because of the title. Your RA triggered you to read this because it is important and relevant and a problem for you because you are worried about spending money on marketing during a recession right!
Marketing is that simple. I understand and have created a new service for folks that want more leads but don't want to spend a lot. The web tool is www.ss2br.com and we are looking for beta trials to prove that we can generate leads for people and then help them convert them into customers. If you would like to participate and get leads for free, let us know at pr@ss2br.com
If you have questions about your marketing let us know also. Most likely if you have the question, so do about 5,000 other people. Let's help each other and avoid mistakes.
Cheers
George
What makes it so hard is most are not afraid to spend money in a down economy; the problem is they dread spending money on marketing if it does not produce results!
So the question is "What is marketing?" My interpretation of marketing is providing the educational information that moves a buyer towards the point when they are either ready to buy or to talk to a sales person. The content of the marketing is the critical component that triggers a part of the brain called the reticular activator (RA). That is the part of the brain that monitors (24 hours a day) common, familiar or problematic things. When you have a problem, the RA is scanning in the background (subconscious) looking for a solution. The RA will see the good marketing material and make you pay attention to it. Have you used the expression "It just caught my eye"; that is the RA working.
So the solution to generate more leads for your business, you will need to invest in marketing, but make sure you are using the right communications message that will trigger the RA in your readers, listeners or internet searchers.
Take for instance, you most likely are reading this blog because of the title. Your RA triggered you to read this because it is important and relevant and a problem for you because you are worried about spending money on marketing during a recession right!
Marketing is that simple. I understand and have created a new service for folks that want more leads but don't want to spend a lot. The web tool is www.ss2br.com and we are looking for beta trials to prove that we can generate leads for people and then help them convert them into customers. If you would like to participate and get leads for free, let us know at pr@ss2br.com
If you have questions about your marketing let us know also. Most likely if you have the question, so do about 5,000 other people. Let's help each other and avoid mistakes.
Cheers
George
Sunday, November 30, 2008
The Secret to Marketing in a Tight Economy
I was reading an article on another blog that was talking about the hard times and how to survive in the rollercoaster business environment. Then it struck me.
The secret to making money (with marketing or anything) in a tough economy is 1) Keep it simple and 2) Deliver something of greater value to your customer. People will spend money if they see the value in what you are offering. Pretty simple.
I know what you were thinking the minute you read the paragraph above and thinking well how do I create more value? My advice is to get on the horn and ask your customers and ask your prospects what they need to make it more valuable. Send out a survey, put a "quality Introduction" card in everything you send out (this is the new version of asking for a referral but much less threatening to the person you give it to).
So be proactive, upbeat and take whatever you have as a product or a service, and add some more value. Team up with several others in your industry that complement your product and offer joint value.
The value I offer my clients is helping them generate more leads for their educational and training products and then help them close them and get better results (and it is free to the training owner).
Cheers
George
The secret to making money (with marketing or anything) in a tough economy is 1) Keep it simple and 2) Deliver something of greater value to your customer. People will spend money if they see the value in what you are offering. Pretty simple.
I know what you were thinking the minute you read the paragraph above and thinking well how do I create more value? My advice is to get on the horn and ask your customers and ask your prospects what they need to make it more valuable. Send out a survey, put a "quality Introduction" card in everything you send out (this is the new version of asking for a referral but much less threatening to the person you give it to).
So be proactive, upbeat and take whatever you have as a product or a service, and add some more value. Team up with several others in your industry that complement your product and offer joint value.
The value I offer my clients is helping them generate more leads for their educational and training products and then help them close them and get better results (and it is free to the training owner).
Cheers
George
Friday, November 21, 2008
using low cost marketing to help generate leads
I am not sure what is worse, watching the daily news about all the financial meltdowns or trying to grow a business among the termoil but one thing is for sure, people are still buying and people are still selling.
I received an email from the president of CEO Space (BJ Dohrmann) and he was giving an update on the retail crisis. It was pretty stunning as to how many retail chain stores were closing down stores. Even Home Depot was shutting down 18 stores. This is crazy but the corporations are buttoning down the hatches for 2009. Everybody sees it coming.
So what am I going to do to help grow my business in 2009 and can you use the same methods to be a survivor - absolutely.
I just finished a 3 day (friday, Sat,Sun) workshop that was very cutting edge about leveraging the internet to grow. We talked (and built) squeeze pages, integrated shopping carts (www.kickstartcart.com) into our products and it also had a powerful auto responder module that can deliver your drip marketing. Did I sign up...You bet I did.
Next, you leverage the social networking sites, twitter, facebook, linkedin and hundreds more like fastpitch, qalias etc. and talk about your squeeze page and point people to it (go to my new pages and let me know what you think at www.moremoneybygeorge.com ). The power is if someone is interested in what you have, they will take action from your squeeze page and this lets you know they are a qualified prospect which you can begin to market to. They are now coming to you instead of you constantly digging for leads. Add press releases, internet articles and even blogging like this, you now have a low cost way to create some new business.
My investment to launch this new marketing:
- 1 Year of www.godaddy.com hosting and domain name (moremoneybygeorge) $62
- 1 Subscription to the kickstartcart site, $29 a month
- Time to build a squeeze page, write a press release and articles - a weekend (and ongoing about 2 hours a week
So that is a total of under $400 a year. If you want to discuss it more, respond to my blog, email me at ss2br.com or visit the course owner, Ann Preston at www.freedombuilders.com to see when her next awesome class it.
I received an email from the president of CEO Space (BJ Dohrmann) and he was giving an update on the retail crisis. It was pretty stunning as to how many retail chain stores were closing down stores. Even Home Depot was shutting down 18 stores. This is crazy but the corporations are buttoning down the hatches for 2009. Everybody sees it coming.
So what am I going to do to help grow my business in 2009 and can you use the same methods to be a survivor - absolutely.
I just finished a 3 day (friday, Sat,Sun) workshop that was very cutting edge about leveraging the internet to grow. We talked (and built) squeeze pages, integrated shopping carts (www.kickstartcart.com) into our products and it also had a powerful auto responder module that can deliver your drip marketing. Did I sign up...You bet I did.
Next, you leverage the social networking sites, twitter, facebook, linkedin and hundreds more like fastpitch, qalias etc. and talk about your squeeze page and point people to it (go to my new pages and let me know what you think at www.moremoneybygeorge.com ). The power is if someone is interested in what you have, they will take action from your squeeze page and this lets you know they are a qualified prospect which you can begin to market to. They are now coming to you instead of you constantly digging for leads. Add press releases, internet articles and even blogging like this, you now have a low cost way to create some new business.
My investment to launch this new marketing:
- 1 Year of www.godaddy.com hosting and domain name (moremoneybygeorge) $62
- 1 Subscription to the kickstartcart site, $29 a month
- Time to build a squeeze page, write a press release and articles - a weekend (and ongoing about 2 hours a week
So that is a total of under $400 a year. If you want to discuss it more, respond to my blog, email me at ss2br.com or visit the course owner, Ann Preston at www.freedombuilders.com to see when her next awesome class it.
Monday, November 17, 2008
Marketing - Should I do marketing In this financial crisis?
The natural tendency right now is to cut back on expenses to keep either profitable or afloat and I have been asked my many people recently what I thought as an expert marketing guy, should they cut back on marketing.
My answer is absolutely - No - and I follow up with the concept that you should shift your marketing to more low cost solutions that help you generate more revenue from marketing then you spend. Let's take a look at both answers:
1) One basic principle about a recession or depression is it is caused by the slow down of "Money Changing Hands". When we have a recession, people spend less. You see it in the latest reports about Macy's and JC Penny that the average consumer has cut spending by 12% (that is what their sales are down by). So what should Macy's do? Should they stop marketing, lay off people and perpetuate the problem? If they lay of people, those ex employees will certainly be spending less because their income is less and that supports the recession. T
2) So the answer I would give them (and to any business) is cut back on the newspaper advertising and divert the money to post cards back to their existing customers offering personal discounts directed to them or a "Good Deal". Call it Bring a Buddy discount where you both get an extra discount. It could be just marketing the same discounts you offer but by making it special to the end user. Internet marketing is also a much lower cost solution.
One other critical point is we know the the amount spent on advertising is slowing down and that is important for those that continue to spend on marketing because the competition is less. You most likely can get a better deal on your media buy also. You might also ask your media contact for their deal on filling spots that are not filled. A little know fact is if you give them your commercial, you can buy spots that are usually not used and they fill them in with your commercial when they don't sell that spot. You see, time is what they sell, and if time passes and they do not fill that spot, they lost it so if you are willing to get more exposure but let them dictate the time, your cost goes down dramatically.
Let me know if you have questions about your marketing at pr@ss2br.com or just give me a call at 770-352-0662.
George
My answer is absolutely - No - and I follow up with the concept that you should shift your marketing to more low cost solutions that help you generate more revenue from marketing then you spend. Let's take a look at both answers:
1) One basic principle about a recession or depression is it is caused by the slow down of "Money Changing Hands". When we have a recession, people spend less. You see it in the latest reports about Macy's and JC Penny that the average consumer has cut spending by 12% (that is what their sales are down by). So what should Macy's do? Should they stop marketing, lay off people and perpetuate the problem? If they lay of people, those ex employees will certainly be spending less because their income is less and that supports the recession. T
2) So the answer I would give them (and to any business) is cut back on the newspaper advertising and divert the money to post cards back to their existing customers offering personal discounts directed to them or a "Good Deal". Call it Bring a Buddy discount where you both get an extra discount. It could be just marketing the same discounts you offer but by making it special to the end user. Internet marketing is also a much lower cost solution.
One other critical point is we know the the amount spent on advertising is slowing down and that is important for those that continue to spend on marketing because the competition is less. You most likely can get a better deal on your media buy also. You might also ask your media contact for their deal on filling spots that are not filled. A little know fact is if you give them your commercial, you can buy spots that are usually not used and they fill them in with your commercial when they don't sell that spot. You see, time is what they sell, and if time passes and they do not fill that spot, they lost it so if you are willing to get more exposure but let them dictate the time, your cost goes down dramatically.
Let me know if you have questions about your marketing at pr@ss2br.com or just give me a call at 770-352-0662.
George
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